FRUITS OF IMAGINATION

Evgeny Natelashvili

No one in Russia ever prayed to a cabbage, but vegetables still carried a kind of everyday magic. They lived in fairy tales, proverbs, and household rituals: turnips as storybook heroes, garlic and onions guarding doorways, cabbage symbolizing prosperity as families sang and fermented it for winter. Even cucumbers, folklore says, were planted after special prayers — faith and farming growing side by side.

Today, that quiet symbolism has turned into spectacle. Vegetable festivals across Russia transform humble produce into pop-cultural icons. Suzdal’s Cucumber Festival and Syzran’s long-running Tomato Festival draw crowds in costumes — giant tomatoes, sparkling berries, surreal garden creatures. It’s playful and theatrical, but still rooted in the harvest.

A new mythology is taking shape. Where vegetables once gained meaning through ritual, they now gain it through performance and imagination. The impulse remains the same: to celebrate what feeds us and turn sustenance into story — only now, the mythology wears glitter and walks in a parade.

Evgeny Natelashvili

Evgeny Natelashvili (b. 1987) is a photographer working at the intersection of documentary and fashion photography. Originally from the Magadan Region, currently lives and works in Moscow, Russia. In 2009, he graduated from the Faculty of Philology at Moscow State Pedagogical University with a degree in Journalism.
In 2025, he graduated from the Docdocdoc School of Modern Photography (Saint Petersburg).